About Pet News Now

Knowing that most pet product brands only have the time (and budget) for one media trip to New York each year, Pet News Now brings the press directly to you for the day!  Pet News Now (PNN) media showcases connect pet product companies with national magazines, talks show producers, newspaper reporters, bloggers, pet trades, entertainment writers and gift guide editors who write on-going pet product stories.

With over 20 years of combined experience in pet product publicity, PNN is founded and produced by pet industry professionals Amanda Leesburg and Dana Humphrey.  PNN media showcases are the perfect venue to launch a new pet product, expand your regional media outreach or simply connect with national mainstream media who cover the pet space.  PNN media events are invitation-only and not open to the general public

Amanda Leesburg

Amanda Leesburg is the president of Leesburg PR, a strategic public relations company, specializing in consumer, environmental, entertainment and lifestyle communications services.  As a national media relations expert with over 10 years of experience in the pet products industry, pet product clients have included Discovery Channel, Animal Planet, PetSafe, Luxury Pet Pavilion, EcoSMART, Bubba Rose Biscuit Company, Designer Pet Products and more!  Capabilities and expertise include New York and Los Angeles media tours, national broadcast placements, new product launches, product branding & development and celebrity red carpet events. Pet product placements have included: New York Times, Martha Stewart Show, Fox & Friends, Family Circle, USA Today, People Pets, The Nate Berkus Show, Rachael Ray, Real Simple, Men’s Health, Wendy Williams Show, LA Times, Today Show, The Talk, Woman’s Day, OK Magazine and more. Amanda is the proud pet parent of Max, a vivacious schnauzer.

Dana Humphrey

Dana Humphrey is the lead Marketing and PR Consultant and Owner at Whitegate PR with experience publicizing small and large businesses, artists, authors and non-profits in the U.S. and abroad, with a specific focus in consumer, professional services and retail industries – especially in the pet industry!  After working “in-house” in San Diego and New York, for Muttropolis, Great White Wines and Women For Hire, Dana absolutely has a “can-do” attitude and enjoys juggling many projects simultaneously.  Due to her targeted outreach, Dana has secured media hits in People, Newsweek, Animal Planet, NBC’s Today Show, Good Morning America, Forbes, Prevention, USA Today, Time, Every Day With Rachel Ray Magazine, Southwest Airlines Magazine, Better Homes and Gardens, Dog Fancy, Pet Product News, Doggie Aficionado, Bark Magazine, NBC News, ABC News, Fox News, LA Times, San Diego Union Tribune, Chicago Tribune and more!  After traveling to 45+ countries and living in five, she currently resides in Astoria, New York and identifies as a global citizen.